Social Entrepreneurship: A Business Approach to Social Challenges. A practical introduction to the world of entrepreneurship and a down-to-earth review of common practices, concepts and expectations. We discuss the resilience nature of social challenges and the potential for profits in addressing them. We get acquainted with the basic foundations of social entrepreneurship, from stakeholders engagement and ethical operations to double bottom line to and generation of shared value. Special attention is paid to the advantages of social startups over charities and corporate social responsibility and the differences among them. All done using clear and real life examples and experiences.