Description

An Illustrated History of Innovation and Business Failures: What can we learn from some classic, unexpected, unknown and dramatic stories of failures in business and innovation? We explore a carefully curated selection of failures by some of the most successful innovators and some not so successful, their reasons for failure, the lessons learned and the path forward from them. This includes products that became features, companies that failed to evolve, companies evolving progressively displaced by disruptive innovation, enabling and complementary technology becoming available, the driving force of consumer demand (and government contracting), paradigm shifts and creation, as well as a wide range of lessons to learn from real stories. We will discuss 5 cases, but more than 40 cases are provided for review and exploration.

  • Technology Ahead of its Time?
    • Tablets: A 40 year journey of Successes and Failures.
      • From Alan Kay's Dynabook concept and the Apple Figaro and IBM Tablet Leapfrog prototypes to the modern iPad and through the commercial failure of the Apple Newton, Microsoft Tablet and the Crunchpad Tablet.
    • Smartphones and Personal Assistants.
      • The Palm Pilot, t-Mobile Sidekick, Windows Mobile, Blackberry, the iPhone, Android and Windows Phone Journey.
    • Microsoft Smartwatches:
      • Timex DataLink.
      • Microsoft Spot.
    • Google Glass.
    • Apple Quicktake Camera.
    • Graphic and Object Oriented Computers:
      • The Xerox Alto, Xerox Star, Apple Lisa, Next Computers journey to Apple Macintosh.
    • Electronic AppWrapper before the App Store.
    • Nintendo Virtual Boy and Virtual Reality.
    • A historic graveyard of forgotten portable computers:
      • From the Osborne 1, Epson_HX-20 and Compaq Portable to today's notebooks.
  • Early Adopters, First to Market players and Market Leaders who failed to adapt and got replaced, becoming prisoners of paradigm and locked innovation.
    • The Rise and fall of Mobile Innovators:
      • Nokia, Ericsson, Blackberry, Motorola.
    • Hunger Games:
      • The Atari, Coleco, Sega, Nintendo, Sony Playstation and Xbox Journey.
    • Operating Systems and the Battle of Graphical User Interfaces:
      • CP/M, Microsoft DOS, Digital Research GEM, OS/2, Microsoft Windows and Apple OS.
    • Lost in the quest:
      • Mapquest and Google Maps.
    • From Pebbles to giant stones:
      • Paving the way for corporate giants through crowdfunding and sacrifice.
    • The Demise of the Personal Computer:
      • From IBM, Compaq, Gateway, Dell to the Rise of Notebooks.
    • A Fading Image:
      • Kodak, Polaroid and Digital Photography.
    • A Ticking Time Bomb:
      • Swiss watch industry and the quartz revolution.
    • A Melted Pot of Less is More: The evolution of Personal Content and Social Spaces.
      • Social Competition: MySpace and Facebook.
      • 15 minutes of Fame and Choosing a Stage over a Home: Geocities, Blogger, WordPress and Medium with a pinch of Facebook, Twitter and Youtube.
    • Who would have thought of it: Underdogs displacing market leaders.
      • Blockbuster and Netflix.
      • Yahoo, Altavista, Excite and Google.
      • Barnes and Noble Nook.
      • My Space and Facebook.
  • The Osborne Effect.
    • Osborne, Sega, Nokia
  • Failing while doing the Obvious Decisions.
    • Discontinuing HP Touchpad, Facebook Phone, Amazon Fire Phone, Microsoft Band.
    • The evaporation of home computers:
      • Atari, Commodore, Tandy, TRS-80, Spectrum ZX80, 
    • When the Best Player Doesn't Win.
      • Betamax, VHS.
      • MiniDiscs, CDs and MP3s.
      • DVDs, Laser Disks and Blu Rays.
    • Management and Strategic Planning  Failures.
      • Fordlandia: The lost amazon city.
      • The 1st Russian Spacesuit and Yuri Gagarin.
      • The death of Vladimir Komarov.
      • The Challenger Disaster.
    • Failed Attempt to Extend and Diversify Market Presence.
      • Colgate Kitchen Entrees, Apple Pippin game console, McDonald's Arch Deluxe.
    • Products that Became Features.
      • The Big Iridium disconnect.
      • Napster's Gift.
      • Sony eVilla.
      • Peek mobile internet devices.
      • Microsoft Kin.
      • Microsoft Bob.
      • Mobile ESPN.
      • Sony Mylo.
      • Nokia N-gage.
      • Cisco UMI.
      • A loud and noisy journey: Rio Player, Motorola ROKR, Microsoft Zune, iPod and Music on Your Phone Journey.
    This course is part of our multi-module "Immersive Entrepreneurship and Effective Startups" program for full and rounded capacity building on Entrepreneurship. Click here for more details.
    About the Instructor: Carlos Miranda Levy

    Carlos Miranda Levy speaking at TEDxTokyo.A social entrepreneur and innovation technology expert with 20 years of work in human development, education, culture, disaster response and the environment, Carlos has led multiple social impact technology initiatives across the globe, while maintaining a successful career at the service of international organizations, government agencies and corporate and non-profit organizations.

    His multiple credentials include a Stanford University Digital Vision Fellowship, a National University of Singapore Social Entrepreneurship Residency, a Google Developing World Scholarship Award, a Bill & Melinda Gates TEDGlobal Scholarship, a Reuters Foundation grant, among many others. Carlos has been featured on CNN as one of 20 Latin American Leaders on the Internet, on Forbes as a Latino Leader in Silicon Valley and as an Emerging Leader by New Media Consortium at MIT.

    A balanced mix of tech skills, business savvy and understanding of social processes, give him a unique advantage for visualizing stakeholders and ecosystems, their processes and opportunities, drafting strategies, leading teams, organizing events and creating technology solutions. This is clearly appreciated in his work with vulnerable youth, disaster survivors, teachers, policy makers, software developers and communities, which has taken him from the Caribbean mountains to Silicon Valley, the Amazon basin and snowcapped Andes; to Haïti, Singapore and Japan, and more recently to Africa and Europe.

    His hands-on, proactive spirit has benefited from the lessons learned through field experience at scenarios as diverse as remote rural villages, the headquarters of international organizations, Presidential offices and government agencies, high security prisons and some of the most prestigious universities in the world. He summarizes his approach and methodology to problem solving and ecosystem intervention with a simple phrase:

    “never help: engage, enable, empower and connect”.
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