The best way to end poverty is to generate wealth with those who need it, not just for them or from them. While Humanity continues to struggle with basic social challenges in the 21st Century, some dating back millennia, the past 40 years have witnessed an unprecedented level of innovation, problem-solving and product and service development reaching billions within a few years, beyond the achievements of any previous charity, social, political, religious or economic approach. Today there are more mobile phones than toilets and toothbrushes in the world. Profit can be a powerful driver for creating efficient and sustainable solutions to social challenges.
In this course we immerse participants into the world of Social Entrepreneurship and the wide spectrum of Social Impact from Business and Profit possibilities. You learn from real life examples of successes and failures and the lessons they teach us. But you also learn by doing, with step by step instructions with plenty of examples, templates and models to follow. Everything you need to create your startup, improve the effectiveness of your business project and successfully present it to partners, investors and stakeholders.
Both the content and methodology are the result of over 20 years of experience around the world and the many lessons learned from successful and failed commercial, social and public initiatives in Asia, Europe, United States, Latin America and the Caribbean.
This is the online version of the successful Social Entrepreneurship Workshops we have hosted in Singapore, Japan, USA, Latin America and the Caribbean since 2007.
An immersive journey into the world of Social Entrepreneurship and the wide spectrum of Social Impact from Business and Profit possibilities. You learn from real life examples of successes and failures and the lessons they teach us. But you also learn by doing, with step by step instructions with plenty of examples, templates and models to follow. Everything you need to create your startup, improve the effectiveness of your business project and successfully present it to partners, investors and stakeholders.
A practical introduction to the world of entrepreneurship and a down-to-earth review of common practices, concepts and expectations. We discuss the resilience nature of social challenges and the potential for profits in addressing them. We get acquainted with the basic foundations of social entrepreneurship, from stakeholders engagement and ethical operations to double bottom line to and generation of shared value. Special attention is paid to the advantages of social startups over charities and corporate social responsibility and the differences among them. All done using clear and real life examples and experiences.
Social enterprises are driven both by social impact and profit. It is important to understand the role of profit as both a motivator and driver and its relationship to long term sustainibility, efficiency and growth. We explore both the positve role of profits and the dangers and negative impact of unchecked profit without social responsibility. And we discuss, using real life examples, how profit can create both a better or a worse world and how social entrepreneurship can reconcile this driving force with its social potential and strengthen its positive social impact.
Social or not, all startups are competitive business endeavors whose success depends on offering a product or service of interest to the market and their ability to adapt to changing market conditions. This course provides a practical introduction to the world of entrepreneurship through a down-to-earth review of concepts, common practices and expectations in today's dynamic startup and innovation ecosystems.
An entrepreneur is someone who takes a problem, a challenge, a pain and transforms it into a business opportunity by creating a profitable business solution for it. In many cases, a startup is nothing but an innovative response to a pain experienced and understood by the entrepreneur. But with today's fast changing markets, social spaces and rapidly evolving technologies, there are plenty of new opportunities and expanding areas with room for new and innovative business ideas and solutions. Moreover, a multidisciplinary team can bring a fresh approach to unsolved problems by addressing them from the intersection of disciplines or from the fringe of conventional approaches and outside established paradigms. Here we discuss how to finding business opportunities around us and go on a detailed walk through current expanding and disruptive markets with real examples and models in each of them.
The thought of creating a business as a solution to a social problem may be counterintuitive to some, in particular as a result of the condescending approach that povery and social challenges should be addressed by charity and public action. But approaching social challenges with a business perspective combined with ethical, social, participatory and governance perspectives, can deliver solutions that are not only more effective and efficient, but also more flexible, sustainable and with growth potential and long term social impact. Here we explore the many ways a business approach can be used to address social challenges and their operational and legal aspects and implications.
Social Entrepreneurship remains a new discipline and business practice, with plenty of room for innovation, lessons to be learned and ecosystems to adapt to it. Social entrepreneurs must compete at a certain level of disadvantage both for market share and for funding with non-profits who don't need to make a profit and with for-profit businesses which don't necessarily worry about social impact. Inadequacy of a proper legal and regulations framework, misunderstanding from the public, misconceptions on the relationships of profit and social good... all that and more require the social entrepreneur to be more than a business person, but also an evangelist, advocate, educator and social innovator. And, on top of all that, there are no guarantees for success, which can make promoting social entrepreneurship a risky path for vulnerable populations and individuals without a social or financial safety net.
What can we learn from some classic, unexpected, unknown and dramatic stories of failures in social interventions? We explore a carefully curated selection of failures by some of the most successful innovators and some not so successful, the reasons for their failure, the lessons learned and the path forward from them. This includes products that became features, companies that failed to evolve, companies evolving progressively displaced by disruptive innovation, enabling and complementary technology becoming available, the driving force of consumer demand (and government contracting), paradigm shifts and creation, as well as a wide range of lessons to learn from real stories. We will discuss 6 cases, but more than 10 cases are provided for review and exploration.
Every social business starts with an idea, but it's a long journey from idea to concept to execution and actual operation. A social business plan allows us to visualize not only the future of our social business but the path to getting there, while identifying the perils we will encounter and the multiple choices to be made along the way. Plans change, adapt, often are left behind, but they provide an effective way to start a social business with sound goals, proper considerations, assessments and expectations, prepared for the unexpected while the wonderful journey of social entrepreneurship takes us to places we couldn't predict or dream of. In this course, you learn how to create a professional social business plan from scratch customized for your project that will serve as the foundation of a validated strategy and as an effective communication and fundraising tool.
On today's fast changing and competitive global economies, with low entry barriers and democratic access to tools for turning ideas into product and services, windows of opportunity for entering markets come with accelerated expiration dates and markets get crowded fast. To compete and be successful, social entrepreneurs in the 21st century make use of effective and popular models and techniques for creating their startups, validating their products and services, bringing their ideas to market and adapting their social business models and offerings. In this course we learn how to effectively use, complete and apply professional and dynamic tools for creating social business plans, models and strategies. Participants create their own models and plans based on real life examples and using customizable templates that they can fill and edit freely.
It is often said that one must measure something in order to improve it or manage it. And while some things are not that easy to measure, measuring is key to the life of the social entrepreneur as it allows learning, adapting, improving and succeeding. Given the complexity of the impact of social interventions, Social Entrepreneurs in particular must constantly measure their social impact to validate assumptions and make sure that we're advancing towards the long terms goals and not generating unexpected negative impact. Here, we discuss the what, how and why of measuring social impact and tools available for measuring it.
A hands-on, practical explanation of financial and business models with practical examples, editable templates and step by step instructions for the creation of your own dynamic and interactive spreadsheets and financial model.
Social Businesses require capital to operate. We explore and compare the multiple sources available for launching, operating and expanding at the different stages of a social startup.