Immersive Entrepreneurship Program


Entrepreneurship is not a part-time hobby. In order to succeed with your startup you have to breath, eat, read, walk, work, dream and sleep as an entrepreneur. This comprehensive program provides an immersive dive into the world of entrepreneurship and it's many aspects and stages, combined with a hands-on practical approach full of real life cases, scenarios and customizable tools for personal practice and guaranteed guided learning and exploration to provide value for both the novice and the seasoned entrepreneur.

Both the content and methodology are the result of over 20 years of experience around the world and the many lessons learned from successful and failed commercial, social and public initiatives in Asia, Europe, United States, Latin America and the Caribbean.

This is the online version of the successful Entrepreneurship Workshops we have hosted in Singapore, Japan, USA, Latin America and the Caribbean since 2007.

Program Summary

  1. Introduction to Entrepreneurship and Path to Success.
  2. Businesses, Startups, Business people and Entrepreneurs.
  3. Emerging and Expanding Business and Market Opportunities within our Reach.
  4. An Illustrated History of Innovation and Business Failures.
  5. Creating Business Models and Plans.
  6. Agile & Lean Tools, Techniques and Methodologies.
  7. Construction of Dynamic Financial Business Models and Scenarios.
  8. Fundraising and Investment

Materials and Bonus

  • Real life examples, pre-filled and editable templates for presentation slides, business plan documents and financial model spreadsheets.
  • 8 hours of mentoring and personal tutoring.
About the Instructor: Carlos Miranda Levy

Carlos Miranda Levy speaking at TEDxTokyo.A social entrepreneur and innovation technology expert with 20 years of work in human development, education, culture, disaster response and the environment, Carlos has led multiple social impact technology initiatives across the globe, while maintaining a successful career at the service of international organizations, government agencies and corporate and non-profit organizations.

His multiple credentials include a Stanford University Digital Vision Fellowship, a National University of Singapore Social Entrepreneurship Residency, a Google Developing World Scholarship Award, a Bill & Melinda Gates TEDGlobal Scholarship, a Reuters Foundation grant, among many others. Carlos has been featured on CNN as one of 20 Latin American Leaders on the Internet, on Forbes as a Latino Leader in Silicon Valley and as an Emerging Leader by New Media Consortium at MIT.

A balanced mix of tech skills, business savvy and understanding of social processes, give him a unique advantage for visualizing stakeholders and ecosystems, their processes and opportunities, drafting strategies, leading teams, organizing events and creating technology solutions. This is clearly appreciated in his work with vulnerable youth, disaster survivors, teachers, policy makers, software developers and communities, which has taken him from the Caribbean mountains to Silicon Valley, the Amazon basin and snowcapped Andes; to Haïti, Singapore and Japan, and more recently to Africa and Europe.

His hands-on, proactive spirit has benefited from the lessons learned through field experience at scenarios as diverse as remote rural villages, the headquarters of international organizations, Presidential offices and government agencies, high security prisons and some of the most prestigious universities in the world. He summarizes his approach and methodology to problem solving and ecosystem intervention with a simple phrase:

“never help: engage, enable, empower and connect”.

Detailed Program Description

A hands on practical introduction to the art of creating successful profitable business ideas and models. Step by step instructions with plenty of examples, templates and models to follow. Everything you need to create your startup, improve the effectiveness of your business project and successfully present it to partners, investors and stakeholders.

I. Introduction to Entrepreneurship and Path to Success.

A practical introduction to the world of entrepreneurship and a down-to-earth review of common practices, concepts and expectations.

  • Nature, Role and Impact of Entrepreneurship.
  • Profit as a Driver of Change and Innovation.
  • Schumpeter's Creative Destruction.
  • The Agile Entrepreneur.
    • Windows of Opportunity.
    • Rapid Prototyping, Validation, Piloting, Iteration.
    • Pivoting.
  • Funding.
    • Bootstrapping, Seed Funding, Angels, Investors and Exit Strategies.
  • Unicorns are rare, failure is common, but success is not an exception.
  • Why some Startups Succeed and others Fail?
    • It's not the best idea, product or service that survives.
    • Team, Execution and 20 other drivers of success and failure.
  • The Silicon Valley Hype: Failure and Funding.
    • Fail Fast and Forward.
    • Venture Capital.
    • Exit Strategies.
  • Alternatives for Startup survival and long term success.
    • Bootstrapping.
    • Organic Growth.
    • Crowdfunding.

II. Businesses, Startups, Business people and Entrepreneurs.

Startups are not business as usual and entrepreneurs are not your typical business manager or even owner. We explore key differences among them and some not so obvious, including risks, pressures, advantages and disadvantages that it is important to be aware of as entrepreneurs and before making the jump.

  • Differences among Businesses and Startups.
    • Debt.
    • Profit and Loss.
    • Business Cycles, Strategies and Roadmaps.
    • Investment and Loans.
    • Governance.
    • Cash Flow.
    • Product/Service Development and Day to Day Operations.
    • Fixed and Operational Expenses.
  • Implications of Being an Entrepreneur.
    • Insurance.
    • Career Path and Advancement.
    • Cash Flow and Liquidity.
    • Debt.
    • Family Pressure.
    • Social Pressure.
    • Risk.
    • Drive.
    • Workload.

III. Emerging and Expanding Business and Market Opportunities within our Reach

An entrepreneur is someone who takes a problem, a challenge, a pain and transforms it into a business opportunity by creating a profitable business solution for it. In many cases, a startup is nothing but an innovative response to a pain experienced and understood by the entrepreneur. But with today's fast changing markets, social spaces and rapidly evolving technologies, there are plenty of new opportunities and expanding areas with room for new and innovative business ideas and solutions. Moreover, a multidisciplinary team can bring a fresh approach to unsolved problems by addressing them from the intersection of disciplines or from the fringe of conventional approaches and outside established paradigms. Here we discuss how to finding business opportunities around us and go on a detailed walk through current expanding and disruptive markets with real examples and models in each of them.

  • Identifying and Discarding Business Opportunities.
    • Pain and Opportunities.
  • Disruptive Innovation and Progressive Innovation.
  • Everyday Opportunities Around Us.
    • The Good Middle Man and the Middle Machine.
    • First and Last Mile.
    • Hyperlocal Markets.
    • Bottom of the Pyramid and Global Markets.
    • E-commerce.
  • Emerging and Expanding Markets and Business Opportunities within our reach.
    • Social Processes.
      • The Sharing Economy.
      • Crowdsourcing and Crowdfunding.
      • Digital Retailing.
    • Hardware.
      • Internet of Things, Do It Yourself (DIY), 3d Printing, Smart Devices, Wearable Devices, Sensing Devices, Robotics, Home Automation (Domotics).
    • The Environment.
      • Recycling and Upcycling.
      • Energy Efficiency.
      • Clean and Sustainable Energy.
      • Waste Management.
      • Environmentally Friendly, Sustainable and Organic Products.
      • Disaster Preparedness and Recovery.
    • Lifestyle, Health and Food.
      • Healthy Habits.
      • Healthy, Sustainable and Organic Food.
      • Dieting.
      • Health Insurance Coverage.
      • Telemedicine.
      • Medical Records.
      • Digital Devices and Sensors.
      • Sports tracking and performance.
      • Personal habits and life coaches.
    • Education.
      • Massive Open Online Courses (MOOC), Microdegrees, Tutoring, Blended Learning, Child and Youth Tools.
    • Information Technologies
      • Artificial Intelligence, Machine Learning, Machine Vision.
      • Web and Software Development.
      • Cloud Computing.
      • Digital Security and Business Continuity.
      • Mobile Apps and Content.
    • Digital Media and Transmedia.

IV. An Illustrated History of Innovation and Business Failures.

What can we learn from some classic, unexpected, unknown and dramatic stories of failures in business and innovation? We explore a carefully curated selection of failures by some of the most successful innovators and some not so successful, their reasons for failure, the lessons learned and the path forward from them. This includes products that became features, companies that failed to evolve, companies evolving progressively displaced by disruptive innovation, enabling and complementary technology becoming available, the driving force of consumer demand (and government contracting), paradigm shifts and creation, as well as a wide range of lessons to learn from real stories. We will discuss 5 cases, but more than 40 cases are provided for review and exploration.

  • Technology Ahead of its Time?
    • Tablets: A 40 year journey of Successes and Failures.
      • From Alan Kay's Dynabook concept and the Apple Figaro and IBM Tablet Leapfrog prototypes to the modern iPad and through the commercial failure of the Apple Newton, Microsoft Tablet and the Crunchpad Tablet.
    • Smartphones and Personal Assistants.
      • The Palm Pilot, t-Mobile Sidekick, Windows Mobile, Blackberry, the iPhone, Android and Windows Phone Journey.
    • Graphic and Object Oriented Computers:
      • The Xerox Alto, Xerox Star, Apple Lisa, Next Computers journey to Apple Macintosh.
    • Nintendo Virtual Boy and Virtual Reality.
    • A historic graveyard of inanimate portable computers:
      • From the Osborne 1, Epson_HX-20 and Compaq Portable to today's notebooks.  
  • Early Adopters, First to Market players and Market Leaders who failed to adapt and got replaced.
    • The Rise and fall of Mobile Innovators:
      • Nokia, Ericsson, Blackberry, Motorola.
    • Hunger Games:
      • The Atari, Coleco, Sega, Nintendo, Sony Playstation and Xbox Journey.
    • Operating Systems and the Battle of Graphical User Interfaces:
      • CP/M, Microsoft DOS, Digital Research GEM, OS/2, Microsoft Windows and Apple OS.
    • Lost in the quest:
      • Mapquest and Google Maps.
    • From Pebbles to giant stones:
      • Paving the way for corporate giants through crowdfunding and sacrifice.
    • The Demise of the Personal Computer:
      • From IBM, Compaq, Gateway, Dell to the Rise of Notebooks.
    • A Fading Image:
      • Kodak, Polaroid and Digital Photography.
    • A Ticking Time Bomb:
      • Swiss watch industry and the quartz revolution.
    • A Melted Pot of Less is More: The evolution of Personal Content and Social Spaces.
      • Anti-Social Competition: MySpace and Facebook.
      • 15 minutes of Fame and Choosing a Stage over a Home: Geocities, Blogger, WordPress and Medium with a pinch of Facebook, Twitter and Youtube.
  • The Osborne Effect.
    • Osborne, Sega, Nokia
  • Failing while doing the Obvious Decisions.
    • Discontinuing HP Touchpad, Amazon Fire.
    • The evaporation of home computers:
      • Atari, Commodore, Tandy, TRS-80, Spectrum ZX80, 
  • Who would have thought of it.
    • Blockbuster and Netflix.
    • Yahoo, Altavista, Excite and Google.
  • When the Best Player Doesn't Win.
    • Betamax, VHS.
    • MiniDiscs, CDs and MP3s.
    • DVDs, Laser Disks and Blu Rays.
  • Management and Strategic Planning  Failures.
    • Fordlandia: The lost amazon city.
    • The 1st Russian Spacesuit and Yuri Gagarin.
    • The death of Vladimir Komarov.
    • The Challenger Disaster.
  • Failed Attempt to Extend and Diversify Markets.
    • Colgate Kitchen Entrees, Apple Pippin game console, McDonald's Arch Deluxe.
  • Products that Became Features.
    • The Big Iridium disconnect.
    • Napster's Gift.
    • Sony eVilla.
    • A loud and noisy journey: Rio Player, Motorola ROKR, Microsoft Zune, iPod and Music on Your Phone Journey.

V. Creating Business Models and Plans.

Learn how to create a professional business plan from scratch customized for your project that will serve as the foundation of a validated strategy and as an effective communication and fundraising tool. Step by step instructions and real life examples for multiple industries are provided as well as editable templates and tools to create your own plan, presentations and communication documents.

  • The importance of a Business Model, Strategy and Plan.
  • The divide between Business Plan and Business execution.
  • Formulation of Business Models and Startups.​​​​
  • Completing the Startup Team and its importance.
  • Competitors: Every idea, every startup, every business has them.
  • Defining Our Competitive Advantage.
  • Dangers: Limitations, weaknesses and potential complications.
  • The importance of Focused Solutions: No business does everything, not even the big ones.
  • Roadmap.
    • Phases and Stages, Milestones and Goals.
    • Go to Market Strategy.
    • Growth Strategy.
  • Elements of an Effective Business Plan.

VI. Agile & Lean Tools, Techniques and Methodologies.

On today's fast changing and competitive global economies, with low entry barriers and democratic access to tools for turning ideas into product and services, windows of opportunity for entering markets come with accelerated expiration dates and markets get crowded fast. To compete and be successful, entrepreneurs in the 21st century make use of effective and popular models and techniques for creating their startups, validating their products and services, bringing their ideas to market and adapting their business models and offerings.

In this course we learn how to effectively use, complete and apply professional and dynamic tools for creating business plans, models and strategies. Participants create their own models and plans based on real life examples and using customizable templates that they can fill and edit freely.

  • Strategyzer's Canvases:
    • Business Model Canvas.
    • Value Proposition Canvas.
    • Connecting the Elements of the Canvas.
  • Lean Startup Methodology.
    • Minimum Viable Product.
    • Early and Continuous Validation.
      • Idea, Product/Service, Customer Validation.
      • Interviews.
        • Liking Idea vs Buying Product or Service.
    • Continuous Innovation and Iterative Development.
      • Actionable Metrics.
      • Build - Measure - Learn.
    • Split Testing: A/B.
    • Pivoting.
    • Innovation Accounting.
    • Lean Startup Canvas.
    • The Validation Board.
  • Importance of Measuring.
    • Improving Efficiency of Operations.
      • Discovering weaknesses.
      • Identifying strengths and opportunities to take advantage of.
      • Early detection of problems.
    • Adapting and Pivoting Products and Services.
      • Monitoring market and consumers response.
      • Identifying opportunities and trends.
      • Adapting our offer to consumers response and market opportunities.
    • Monitor advance towards goals.
      • Keep track of progress towards short term goals.
      • Keep track of progress towards long term goals.
      • Adapt accordingly.
    • Facilitate Input and Advice.
      • Provide tools to mentors, advisors and analysts to understand our operations and deliver fact-based advice on improving them.
    • Accountability to Shareholders, Investors and Partners.
  • Before Lean, Observation, Test and Adaption existed:
    • Shewhart-Deming's PDSA Cycle: Plan, Do, Study, Act, Repeat.
    • Iterative Scientific Method: Observation, Question, Hypothesis, Test, Analysys, Repeat.
  • That which cannot be measured.
    • Managing the unknown and the unmeasurable.
    • Deming's position on the dangers of focusing management on measurable and visible figures.
  • Kanban workflow and boards.

VII. Construction of Dynamic Financial Business Models and Scenarios.

Regardless of how innovative or wonderful an idea, product or service might be, a startup is a business: an endeavor that must generate profits and positive return on investment, maybe not right away but definitely down the road. Learn how to estimate your cost of operations, profit margins, revenue streams and to create multiple scenarios based on market conditions, consumer reception, delivery channels and value propositions offered to consumers. You are guided on hands-on practical explanations of financial and business models with practical examples, editable templates and step by step instructions for the creation of your own dynamic and interactive spreadsheets and financial model.

  • Estimating costs, revenue, profits.
  • Estimating required investment.
  • Cash flow.
  • Breaking Even.
  • Return on Investment.
  • Designing, Defining and Exploring Multiple Scenarios.

VIII. Fundraising and Investment.

Ideas require funding and capital to become products and services. And businesses require capital to launch and operate. We explore and compare the multiple sources available for developing, launching, operating and expanding at the different stages of a startup. We discuss how to approach those sources, pitch to them, speak their language, show them what they want to hear, prepare answers to their questions and negotiate a good deal for ourselves.

  • Initial Funding:
    • Bootstrapping, Grants and Seed Funding.
    • Crowdfunding.
  • Angel Investors and Venture Capital.
  • Equity Participation.
  • Business Valuation.
  • Term Sheets.
Photo by Drew Graham on Unsplash